A new client who is preparing to be launched on the airwaves in the coming days, ADFAST CORP. is a Québec company that never ceases to innovate and offer value-added products and that is the result of a partnership developed by our Accounts and Development Manager, Daniel Morissette. Three product categories will soon be announced in TV ad campaigns: a counter coating, a caulking product and a coating for garage floors. The commercials will be produced by Eurêka and will have a very techno approach, at the limits of futurism, with a combination of 3D animation, photos, HD filming and visual effects. In addition, well identified panels in keeping with our TV commercials will serve as a sponsorship for the televised production of Passion Maisons, on the airwaves of Canal Historia, to complete our advertising strategy.
LES HABITATIONS TRIGONE, the largest builder of condominiums and townhouses in Québec City, is one of our newer clients and was landed by our Account Executive, Manon Lebrun. A major TV advertising campaign, strategically planned by Eurêka, will allow the TRIGONE name to become an undeniable reference in the construction sector. Although TRIGONE has been in the picture for some twenty years, it certainly wasn't the name that was the most familiar to the general public. Eurêka was therefore mandated to establish the company's corporate image. After a month of airing, our commercials, produced based on in-house concepts, have already proven to have a significant impact. The visits to the TRIGONE website have literally tripled since the beginning of the campaign!
Keep your eyes open for the beginning of a TV campaign on the airwaves of V for another one of our new clients, STYLETTO, that has been added to Manon Lebrun's list of accounts.
It's confirmed. Eurêka Média Concept pleads guilty and assumes full responsibility for its involvement in the last advertising campaign of THE ADELE GROUP, franchises who specialize in home cleaning and housekeeping. The group was awarded a 3rd “Maillon d'or” at the last Gala honorifique de la franchise, this time in the Communications – Marketing category. Indeed, The Adele Group, winner of the Franchise of the Year award in 2007 and in the “Maillon d'or” Innovation category in 2009, was recently honoured for its creative approach to advertising and marketing strategy. The Gala was held at the Hyatt Regency Hotel in Montreal with 400 people in attendance. Some of the others who were conveyed with the honour during the event included Les Rôtisseries St-Hubert, Boston Pizza and Vitro Plus. For those who are not familiar with this prestigious award, winning a “Maillon d'or” represents being recognized by the franchise industry for outstanding achievement and excellence. Eurêka Média Concept was the producer of the TV ad that was aired throughout the evening – a simple concept, but so effective. To illustrate the results of the methods used by The Adele Group, which allow the group's specialists to space out their housecleaning visits because dust simply doesn't accumulate as fast as usual, we symbolically placed a house serviced by the franchise under a glass dome!
